Senior Marketing Data Analyst
Location: Zagreb
About us
Museum of Illusions is the world's largest and fastest-growing museum chain with 52 locations in 27 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.
Our young and motivated team is rapidly growing, and we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone eager to have their mind blown.
What you will be doing
- Analyze efficiency across marketing channels in order to help build global marketing activations, working with the cross-functional teams (Brand, Digital..) for a seamless implementation.
- Explore MOI market needs globally and deliver insightful analysis helping the branches to make fast and facts based decisions.
- Identify growth opportunities across the customer lifecycle to increase MOI visitors while maximizing business profitability.
- Take ownership of the marketing and customer OKRs reporting by creating customized reports and improving the available ones.
- Collaborate with Business intelligence team for marketing & customer data projects (marketing mix modeling, channel test design)
- Assess market feasibility for entry, and create business forecasts for new and existing business units.
- Contribute to the global marketing strategy through ensuring data-driven and fact based decision making
- Provide recommendations for enriching the customer data with internal and external data sources.
- Actively collaborate with your colleagues (both local and HQ teams) and learn from each other in a supportive environment that allows you to grow, develop and make a difference
What you should bring along:
- 4+ years of work experience in business analytics, market research and/or category and user behavior insights delivery
- Strong business acumen and passion for end-to-end project management (from ideation and analysis into market execution).
- Comfortable in reporting on established performance marketing KPIs and turning insights into actions
- Strong analytical skills with proficiency in data analysis tools (SQL is mandatory / Python is a plus) and platforms (i.e. Power BI, Tableau, Google Analytics).
- Well-grown communication and presentation skills, with the ability to translate complex data into actionable insights
- Comfortable dealing with high growth and complex business challenges
- Proficiency in English is a must
- High-end expertise with Excel /Google Sheets/PowerPoint is a must
What you can expect from working with us
- Full-time salaried position with a bonus structure
- Additional and Supplementary health insurance
- Paid time off, holidays included
- A young, vibrant and ambitious team to work with
- A fun, exciting and industry-leading concept to manage and develop in Zagreb
- Reimbursement of travel expenses and provision of warm meals
If you don’t think you meet all the criteria but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas and have some interest and capabilities in others.
www.museumofillusions.com
