Museum of Illusions is the world's largest and fastest-growing museum chain with 70 locations in 28 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.
Our young and motivated team is rapidly growing, and we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone eager to have their mind blown.
Position overview:
The Regional Marketing Lead will be based in Paris and will manage the local marketing for the Museum of Illusions Paris, Lille, Lyon, Bordeaux and Marseille, requiring a deep understanding of the local markets. Responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance.
The Regional Marketing Lead drives local awareness, engagement, traffic and footfall, and revenue for assigned Museum of Illusions locations. This role partners closely with General Managers and regional leadership to execute localized strategies and events that amplify the brand and enhance guest engagement.
What you would get to do:
- Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends, audience segments, and the competitive landscape to tailor market-specific strategies
- Support community engagement and grassroots marketing by activating promotions tied to seasonality, school calendars, and major local events.
- Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions.
- Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations.
- Ensure brand consistency across all local advertising, signage, and collateral as well as printing support for local museum operations. Review and ensure all campaigns resonate in French language.
- Track and report on key KPIs: volume drivers (online and walk up), event results, revenue impact, and ROI.
- Manage localized paid media placements (OOH, digital, radio, experiential) within budget.
- Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities.
- Lead PR, Organic Social (including community management) and Influencer marketing, working with HQ marketing team to an agreed strategy. Facilitate local PR relations, planning and executing media opportunities, creative concepts and executions, working with a local external PR agency. Identify, evaluate, and manage local influencers and content creators. Create SM content directly or manage freelancers or agencies, monitoring trends and audience feedback to improve effectiveness.
- Work closely with other HQ teams such as Brand, Digital Marketing (paid media, eCRM, SEO, CRO), Finance and Legal.
- Support the planning and execution of on-location photo and video shoots for branded content.
What you should bring along:
- Bachelor’s Degree in Business, Marketing or similar degree.
- 3-5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands.
- Strong understanding of the local markets, culture, and media landscape.
- Experience working with global brands and localizing centrally developed strategies.
- Proven ability to manage multiple stakeholders, agencies, and vendors.
- Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
- Strong attention to detail in content creation, campaign execution, and administrative tasks.
- Ability to manage time effectively, prioritizing tasks to meet deadlines.
- Ability to work effectively in a team and collaborate with other departments.
- Proficient with Microsoft Office Suite or related software.
- Proactive, organized, accountable, and self-starter personality.
- Fluent in both English and French, verbal and written.
Company Statement
Museum of Illusions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
