Marketing Specialist
Work Location: Zagreb
About us Museum of Illusions
Museum of Illusions is the world's largest and fastest-growing museum chain with 50 locations in 26 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.
Our young and motivated team is rapidly growing, and we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone who is eager to have their mind blown.
Marketing Specialist Role Overview:
We are seeking a highly motivated and creative Marketing Specialist to join our dynamic team in Zagreb. The ideal candidate will have a solid background in offline marketing, with a strong organizational skill set, and the ability to work collaboratively with both local and global teams. The role involves a broad range of responsibilities, from the creation of marketing collateral to supporting franchise initiatives and maintaining brand consistency across multiple channels.
What would You get to do:
- Assist in the creation and distribution of marketing collateral, including brochures, presentations, etc.
- Assist in the creation of core assets - including on-location photoshoots.
- Collect and compile local market reports, expenses and manage asset/folder categorisation.
- Coordinate with local and global teams, as well as external agencies to ensure timely delivery of marketing materials.
- Assist in tracking campaign performance and analyzing key metrics to optimize future marketing initiatives.
- Execute franchise support initiatives (campaigns, presentations, research, Mktg COMMs trainings, etc) – communication with internal and external teams.
- Brainstorming on new marketing activations and initiatives.
- Assist in maintaining brand consistency across all marketing channels and materials.
- Support in the development and implementation of brand guidelines across the network – standardization and benchmarking.
- Monitor brand performance and conduct market research to identify opportunities for brand enhancement – existing and new markets.
What you should bring along:
- Minimum 3 years of working experience in offline marketing is essential, ideally from a background in account management at a creative agency or as a marketing specialist in a non-digital environment.
- Experience in maintaining and developing brand guidelines and ensuring consistency across all marketing efforts.
- Ability to work effectively within a team, collaborating with colleagues and external partners.
- Strong organizational skills, with the ability to manage multiple tasks and projects simultaneously.
- Excellent communication skills, both written and verbal, to convey ideas clearly and effectively.
- A creative mindset with a passion for developing innovative marketing solutions.
- Proficiency in English language (B2 or C1 level)
- Efficiently manage multiple tasks and projects to meet deadlines.
What you can expect from working with us:
- Full-time salaried position with a bonus structure
- Additional and Supplementary health insurance
- Paid time off, holidays included
- Opportunity to travel to other US museum locations and the European HQ
- A young, vibrant and ambitious team to work with
- A fun, exciting and industry-leading concept to manage and develop in Zagreb
If you don’t think you meet all the criteria but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas and have some interest and capabilities in others.
www.museumofillusions.com
