Marketing Manager
Work Location: MOI London
Reports to: VP of Marketing EU
Department: Marketing
About The Museum of Illusions
Museum of Illusions is the world's largest and fastest-growing museum chain, with nearly 70 locations worldwide. We have welcomed over 20 million visitors since 2015! Museum of Illusions is a visual, sensory, and educational experience designed to engage your sense of wonder and shift your perspective through the science behind optical illusions. We value play, exploration, and creativity, and we are rapidly growing. Join us in our mission to inspire wonder and joy through illusions!
Role Overview
The Marketing Manager based in London, will be the local marketing lead for the Museum of Illusions London and other future museums in the nearby area, requiring a deep understanding of the local markets. Responsible for executing and optimizing marketing initiatives in line with global strategies while ensuring strong local relevance.
The Marketing Manager drives local awareness, engagement, traffic and footfall, and revenue for assigned Museum of Illusions locations. This role partners closely with General Managers and regional leadership to execute localised strategies and events that amplify the brand and enhance guest engagement.
Primary Job Duties & Responsibilities
- Develop and deploy localized marketing plans for assigned markets that includes identifying hyperlocal trends, audience segments, and the competitive landscape to tailor market-specific strategies.
- Support community engagement and grassroots marketing by activating promotions tied to seasonality, school calendars, and major local events.
- Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions.
- Develop in collaboration with the Marketing VP the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations.
- Ensure brand consistency across all local advertising, signage, and collateral as well as printing support for local museum operations. Review and ensure all campaigns resonate in Danish language.
- Track and report on key KPIs: volume drivers (online and walk up), event results, revenue impact, and ROI.
- Manage localized paid media placements (OOH, digital, radio, experiential) within budget.
- Work with corporate marketing on national museum wide initiatives and ensure local execution aligns with brand priorities.
- Lead PR, Organic Social (including community management) and Influencer marketing, working with HQ marketing team to an agreed strategy.
- Facilitate local PR relations, planning and executing media opportunities, creative concepts and executions, working with a local external PR agency.
- Identify, evaluate, and manage local influencers and content creators.
- Create SM content directly or manage freelancers or agencies, monitoring trends and audience feedback to improve effectiveness.
- Work closely with other HQ teams such as Brand, Digital Marketing (paid media, eCRM, SEO, CRO), Finance and Legal.
- Support the planning and execution of on-location photo and video shoots for branded content.
Qualifications
- Bachelor’s Degree in Business, Marketing or similar degree.
- 3-5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands.
- Strong understanding of the local markets, culture, and media landscape.
- Experience working with global brands and localizing centrally developed strategies.
- Proven ability to manage multiple stakeholders, agencies, and vendors.
- Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
- Strong attention to detail in content creation, campaign execution, and administrative tasks.
- Ability to manage time effectively, prioritizing tasks to meet deadlines.
- Ability to work effectively in a team and collaborate with other departments.
- Proficient with Microsoft Office Suite or related software.
- Proactive, organized, accountable, and self-starter personality.
- Fluent in English verbal and written.
Company Statement: Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
www.museumofillusions.com
