General Manager

Manchester, United Kingdom

General Manager

Work Location: MOI Manchester

About The Museum of Illusions

Museum of Illusions (MoI) is the world's largest and fastest-growing museum chain. Our story began in 2015 and has not stopped growing since. Today, the MOI concept is a recognized brand and leading attraction in more than 49 locations around the world! 

At MoI, we understand the power of play, exploration, and creativity. We are curious and open to people thinking outside the box. And one thing is for sure – MOI offers you the opportunity to enjoy flexible work hours and explore different concepts. 

As we are rapidly growing, we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone who is eager to have their mind blown. 

Candidate Profile and Focus

The General Manager of the MoI is a leadership role responsible for the overall business performance and operations of the museum. The General Manager will be accountable for the museum's Profit and Loss performance. 


Primary Job Duties & Responsibilities

  • Organize and execute a successful commercial (marketing, PR, social media, sales partnerships) launch of the museum.  

  • Hire, onboard and lead the museum team (~30 people). Establish and nurture a high-performance culture within the museum team.  

  • Own the success of MoI in Seattle: plan, coordinate, and manage all business functions, ensuring revenue growth, profitability, and stable operations.  

  • Co-create, manage, and monitor annual and quarterly plans.  

  • Lead, manage and coordinate marketing and sales functions with the support of local museum team and HQ team.   

  • Act as MoI's spokesperson to the community and media, forging relationships with local organizations, educational institutions, and business clients.  

  • Supervise the day-to-day operation of the museum in line with MoI company policies and procedures, ensuring smooth workflow, and optimizing processes for maximum efficiency.  

  • Maintain a high standard of product, services, and customer experience, ensuring visitor satisfaction and engagement.  

  • Collaborate with other MoI’s to share best practices and develop new customer experience concepts.  

  • Ensure the museum operates in compliance with all relevant regulations and laws.  

  • Keep stakeholders informed about the company's performance through regular reports.  

  • Regularly attend local community events, business meetings, and networking events to promote MoI.   

  • Act as a brand ambassador for MoI in all interactions, effectively communicating the museum’s values and unique offerings. 



  • Bachelor’s degree in business administration, management, marketing, or sales preferred.   

  • 5+ years of experience in business administration, operations, management, marketing and/or sales roles. 

  • Experience in a leadership role. Ability to lead a team of 20+ people.  

  • Strong financial management skills with experience in budgeting and P&L responsibility.  

  • Exceptional communication and interpersonal skills.  

  • Ability to cultivate long term relationships with partners and the community.  

  • A hands-on marketing lead, with a special focus on social media marketing is a plus.  

  • Experience in the arts and entertainment industry is a plus.  

  • A go-getter attitude. 

  • Proactive, organized, accountable, trustworthy.  

  • Strong interest in setting up a new business unit operation from scratch and transform it into a successful business operation. 

Looking forward to meet you!

General Manager

Job description

General Manager

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