General Manager

Seattle, WA, United States of America

General Manager

Work Location: MOI Seattle, Washington State

About The Museum of Illusions

Museum of Illusions (MoI) is the world's largest and fastest-growing museum chain. Our story began in 2015 and has not stopped growing since. Today, the MOI concept is a recognized brand and leading attraction in more than 48 locations around the world! 

At MoI, we understand the power of play, exploration, and creativity. We are curious and open to people thinking outside the box. And one thing is for sure – MOI offers you the opportunity to enjoy flexible work hours and explore different concepts. 

As we are rapidly growing, we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone who is eager to have their mind blown. 

Candidate Profile and Focus

The General Manager of the MoI is a leadership role responsible for the overall business performance and operations of the museum. The General Manager will be accountable for the museum's Profit and Loss performance. 


Primary Job Duties & Responsibilities

  • Organize and execute a successful commercial (marketing, PR, social media, sales partnerships) launch of the museum.  

  • Hire, onboard and lead the museum team (~30 people). Establish and nurture a high-performance culture within the museum team.  

  • Own the success of MoI in Seattle: plan, coordinate, and manage all business functions, ensuring revenue growth, profitability, and stable operations.  

  • Co-create, manage, and monitor annual and quarterly plans.  

  • Lead, manage and coordinate marketing and sales functions with the support of local museum team and HQ team.   

  • Act as MoI's spokesperson to the community and media, forging relationships with local organizations, educational institutions, and business clients.  

  • Supervise the day-to-day operation of the museum in line with MoI company policies and procedures, ensuring smooth workflow, and optimizing processes for maximum efficiency.  

  • Maintain a high standard of product, services, and customer experience, ensuring visitor satisfaction and engagement.  

  • Collaborate with other MoI’s to share best practices and develop new customer experience concepts.  

  • Ensure the museum operates in compliance with all relevant regulations and laws.  

  • Keep stakeholders informed about the company's performance through regular reports.  

  • Regularly attend local community events, business meetings, and networking events to promote MoI.   

  • Act as a brand ambassador for MoI in all interactions, effectively communicating the museum’s values and unique offerings. 



  • Bachelor’s degree in business administration, management, marketing, or sales preferred.   

  • 5+ years of experience in business administration, operations, management, marketing and/or sales roles. 

  • Experience in a leadership role. Ability to lead a team of 20+ people.  

  • Strong financial management skills with experience in budgeting and P&L responsibility.  

  • Exceptional communication and interpersonal skills.  

  • Ability to cultivate long term relationships with partners and the community.  

  • A hands-on marketing lead, with a special focus on social media marketing is a plus.  

  • Experience in the arts and entertainment industry is a plus.  

  • A go-getter attitude. 

  • Proactive, organized, accountable, trustworthy.  

  • Strong interest in setting up a new business unit operation from scratch and transform it into a successful business operation. 


  • Total Target Compensation (Base Pay plus targeted variable pay) up to $ 120,000.00. 

  • Our Variable pay programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets. 

Perks and Benefits

  • Medical, Dental, Vision, Life Insurance 

  • 401k Retirement Plan 

  • Employee Assistance Program 

  • Various discount programs and perks!  

  • Employee discounts at our museums! 

Physical Requirements/Demands 

  • Must be able to use hands and fingers to type on a keyboard, use a laptop and other office equipment.  

  • Must be able to ascend/descend flights of stairs.  

  • Must be able to bend, stoop, kneel, crawl, crouch, and squat. 

  • Must be able to properly express oneself, exchange information, communicate and converse with diverse cultures, races, and sexes. 

  • Must be able to lift 25 lbs.   

  • Must be able to work both indoors and outdoors.  

  • Must be able to use sight to detect, determine, perceive, observe, inspect, and assess situations. 

Company Statement: Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

General Manager

Job description

General Manager

Personal information
Professional data