General Manager

Atlanta, GA, United States of America

General Manager

Work Location: Atlanta

Job Type: Full-time on site

About The Museum of Illusions 

Museum of Illusions (MoI) is the world's largest and fastest-growing museum chain. Our story began in 2015 and has not stopped growing since. Today, the MOI concept is a recognized brand and leading attraction in more than 48 locations around the world! 

At MoI, we understand the power of play, exploration, and creativity. We are curious and open to people thinking outside the box. And one thing is for sure – MOI offers you the opportunity to enjoy flexible work hours and explore different concepts. 

As we are rapidly growing, we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone who is eager to have their mind blown. 

Candidate Profile and Focus 

The General Manager of the MoI is a leadership role responsible for the overall business performance and operations of the museum. The General Manager will be accountable for the museum's Profit and Loss performance. 

Primary Job Duties & Responsibilities 

  • Own the success of MoI in Atlanta: plan, coordinate, and manage all business activities, ensuring revenue growth, profitability, and stable operations.  

  • Lead the museum team.  

  • Establish and nurture a high-performance culture within the museum team.  

  • Co-create, manage, and monitor annual and quarterly plans.  

  • Lead, manage and coordinate marketing and sales activities with the support of local museum team and HQ team.   

  • Act as MoI's representative to the community and media, forging relationships with local organizations, educational institutions, and business clients.  

  • Supervise the day-to-day operation of the museum in line with MoI policies and procedures, ensuring smooth workflow, and optimizing processes for maximum efficiency.  

  • Maintain a high standard of product, services, and customer experience, ensuring visitor satisfaction and engagement.  

  • Collaborate with other MoI location’s teams to share best practices and develop new customer experience concepts.  

  • Ensure the museum operates in compliance with all relevant regulations and laws.  

  • Report to stakeholders about the company's performance through creating reports.  

  • Regularly attend local community events, business meetings, and networking events to promote the Museum of Illusions.   

  • Act as a brand ambassador for the MoI in all interactions, effectively communicating the museum’s values and unique offerings. 

  • Additional duties as needed. 



  • Bachelor’s degree in business administration, management, marketing, or sales preferred.   

  • 5+ years of experience in business administration, operations, management, marketing and/or sales roles. 

  • Experience in a leadership role. Ability to lead a team of 20+ people.  

  • Strong financial management skills with experience in budgeting and P&L responsibility.  

  • Exceptional communication and interpersonal skills.  

  • Ability to cultivate long term relationships with partners and the community.  

  • A hands-on marketing lead, with a special focus on social media marketing is a plus.  

  • Experience in the arts and entertainment industry is a plus.  

  • A go-getter attitude 

  • Proactive, organized, accountable, trustworthy.  


  • Total Target Compensation (Base Pay plus targeted variable pay) up to $ 117,000.00. 

  • Our Variable pay programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets. 

Perks and Benefits

  • Medical, Dental, Vision, Life Insurance 

  • 401k Retirement Plan 

  • Employee Assistance Program 

  • Various discount programs and perks!  

  • Employee discounts at our museums! 

Physical Requirements/Demands 

  • Must be able to use hands and fingers to type on a keyboard, use a laptop and other office equipment.  

  • Must be able to ascend/descend flights of stairs.  

  • Must be able to bend, stoop, kneel, crawl, crouch, and squat. 

  • Must be able to properly express oneself, exchange information, communicate and converse with diverse cultures, races, and sexes. 

  • Must be able to lift 25 lbs.   

  • Must be able to work both indoors and outdoors.  

  • Must be able to use sight to detect, determine, perceive, observe, inspect, and assess situations.

Company Statement: Museum of Illusions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

General Manager

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General Manager

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